Federated Co-Op Limited
User Experience Design
Visual Design

There were few organizations in Canada that are as successful, large – and largely unnoticed – as the Federated Co-Op Limited. FCL, as it’s also known, supports a wide-reaching network of over 190 independent retail co-operatives across Western Canada.

As a result, FCL was many things to many people – gas stations, farming and contractor supplies, groceries – but their mission and brand were clear to very few.

Through insights gathered from extensive onsite research, co-operative visits, stakeholder interviews and workshops, K2XO guided the executive team to define and clarify what Federated Co-Op Limited meant at its foundation, so a vision and voice could be carried across all branches of the organization.

With a strong brand in place, we reconstructed the FCL Intranet for greater ease of access to a shared digital space for co-operative employees across Canada to unite, with new materials that clearly expressed their new brand and clearly defined where they worked.

Practical technology solutions for a rapid, holistic improvement. A shared vision that inspires employees, and clear language to help them express their pride. The result: a fully integrated solution to help bring the co-operative model into the 21st century, and better prepare it for the future.


1 416 627 0992
1 888 596 9338

48 Yonge Street, Suite 400
Toronto, Ontario
M5E 1G6




Copyright 2018 K2XO

K2XO is a research, design and technology studio based in Toronto, Canada.